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Why Advertise with The American Bazaar

Indian Americans are an advertiser’s dream demographic segment — a high-earning and high-spending consumer group that lives in urban areas.

  • Close to half the Indian American population lives in 10 of the largest “metropolitan statistical areas,” or regions with a high population density, adjacent to cities.
  • The household income of the community — more than $90,000 — is nearly double that of the national average.
  • Two-thirds of this demographic group are employed in select professional and managerial specialties, which is almost double the national average.
  • Nearly three-fourths of them are holding at least a bachelor’s degree; and close to 40 percent have a master’s or a professional degree.
  • A compelling editorial product, The American Bazaar is a must-read for a significant section of the Indian American population. Officially launched in February 2013, it is also one of the fastest-growing Indian American news sources. It is the perfect platform for advertisers to reach out to this ethnic group.
  • The American Bazaar is currently the top-ranking  Indian American and South Asian American news source, according to Alexa. In the United States, it is ranked 27,253, the highest among all South Asian American online news sites.

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